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Saturday, December 18, 2010

5 Web Titans that Withered Under Yahoo

GeoCities
At the turn of the century, GeoCities seemed an unstoppable force on the Web. The service, which allowed anyone to create their own free website, housed a sizable portion of the internet's contents at the time.
GeoCities made a promising debut on the stock market in 1998, and a year later, Yahoo paid about $3 billion for the company.
"The Yahoo sale was sort of bittersweet -- obviously, financially, it was great," said GeoCities co-founder John Rezner last year. "Nothing ever happened. GeoCities stagnated from day one."
In perhaps the most spectacular folly for Yahoo, the company closed the service about a year ago.
"Yahoo never knew the value of GeoCities," Rezner said.

Broadcast.com
The audio-streaming company that made Mark Cuban a billionaire turned out not to be a sound investment for Yahoo.
Broadcast.com seemed like a promising company, certainly to investors who poured money into it during the initial public offering, and for Yahoo, which spent $5.7 billion to acquire it.
Broadcast.com had little groundbreaking technology to defend its vulnerable market position, and Yahoo broke it into separate divisions. The current iteration of the online radio service, now called Yahoo Music, bears almost no resemblance to Cuban's cash cow.

Musicmatch Jukebox
Yahoo has made a few purchases of music companies that didn't quite pan out. LAUNCH Media and Webjay were fruits of Yahoo's attempts to muscle into digital music retailing.
But at $160 million, Musicmatch Jukebox was an expensive company that never quite found its footing under Yahoo. Its problems were compounded by the explosion of Apple's iTunes.
For a while, Musicmatch was the anointed software for Windows users who owned iPods. But Apple eventually released its competing program for Windows.
After taking on the name Yahoo Music Jukebox, the software was eventually scrapped in favor of a partnership with music subscription service Rhapsody.

Zimbra
Perhaps in a fit of Microsoft or Google envy, Yahoo bought Zimbra, an enterprise software developer, for $350 million. In January, Yahoo sold the division to VMware for a price "well below" what Yahoo initially paid, according to a report in AllThingsDigital.

HotJobs.com
In another case of depreciated value, Yahoo bought job-recruiting giant HotJobs for $436 million in 2002. At the time, Monster was still seen as the dominant force.
In February, Yahoo unloaded HotJobs to Monster for nearly half what Yahoo originally paid.

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